The MRAA’s Webinar “Marketing When You Have No Inventory” covered how dealers can build long-term equity with new and returning customers as demand outpaces supply.
Together Through Life
Jun 1, 2021
It was a routine activity dining indoors at a local trattoria that marked a sea change in my family’s behavior during the past 16 or so months.
Warmed by the wood-fired oven on a blustery, late spring evening, I sat back and took in the scene. Couples sat at the zinc-topped bar, giving the other clusters of patrons some elbow room. A skilled bartender alternated between filling drink and takeout orders. And more than a few customers greeted the burly proprietor with fist bumps and boisterous words.
I’ve missed this routine, a regular activity for millions of American families: the “Friday feeling” as parents and kids ring in the weekend by stepping out for pizza from a local favorite, with perhaps a well-earned adult beverage for mom and dad.
E-PWC are Almost Here
Author:
Electric personal watercraft are becoming viable alternatives to existing models
So far, companies moving toward electric personal watercraft have stuck only a proverbial technological toe in the water, but the recent announcement that Sea-Doo is planning to jump into the market indicates that e-PWC could be a mainstream option for consumers in the near future.
The auto industry, with its ample funding for research and development, has long been the bellwether for many of boating’s technological propulsion innovations. Electric power is the new big deal for two- and four-wheel vehicles alike. Electric motors can already deliver plenty of torque-laden power, but the drag of a PWC hull on the water furiously devours this electric power, compared with the low resistance of rolling wheels on pavement. Another reason electric power is taking longer to enter the PWC market is that the craft have limited space to carry more batteries. Adequate power suppl