Subject: The Quick Tip: How to Create an Author Platform
Having an author platform means you are seeking the right readers for your work and putting yourself forward as an authority.
Few academics produce scholarship with any expectation of a positive cash flow. You’re lucky if royalties provide a windfall in the low three figures. What most researchers want, beyond buyers, is buy-in. You hope readers will share your sense of the importance of your findings. You want to convince an audience that your arguments have value. You are focused not just on sales but on “reach.”
The term for how you plan to reach a larger audience, within or beyond academe, is author platform using social media and websites to get the word out. Having an author platform means you are not only publicizing your next article or book; you are also seeking the right readers for it. You are thinking long-term and actively managing the ways you put yourself forward as an authority. You’re working to