Jakks Pacific & SEGA Expand Sonic The Hedgehog Toy Line Agreement
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Jakks Pacific and SEGA have announced this morning that they have decided to expand their current toy line agreement for Sonic The Hedgehog. According to the details, which it seems both parties are very happy about, JAKKS will continue to design, manufacture, market, and sell Sonic the Hedgehog branded toy product lines and collectibles worldwide starting in 2022. This is basically a renewal of their previous agreement that includes the rights to produce action figures, playsets, vehicles, plush figures, and other types of collectibles like the one you see here. Their current agreement has already produced a number of awesome figures and collectibles already that have been popular with collectors, so it only makes sense they would expand on it for as long as it works for both parties. We have a couple of quotes from this morning s announcement for you here.
2 hours ago
SANTA MONICA, Calif.–(BUSINESS WIRE)–JAKKS Pacific, Inc. (NASDAQ: JAKK) today announced a renewal with SEGA of America, Inc. for the Classic and Modern versions of the Sonic the Hedgehog Collection, maintaining JAKKS as one of the franchise’s global partners. JAKKS will design, manufacture, market, and sell Sonic the Hedgehog branded toy product lines worldwide commencing in 2022. This renewed agreement will include rights to produce action figures, playsets, vehicles, plush and other collectibles.
The JAKKS line of Sonic the Hedgehog merchandise seen unprecedented success since its introduction in 2019 with product launches spanning big box retailers in-store and online. The four-inch figures replicating Modern and Classic versions of Sonic were an immediate hit with fans of all ages that were looking for new ways to experience the brand. The introduction of the 2.5-inch figures and Green Hills Zone playset last fall brought all ne
SEGA and JAKKS Pacific Renew Sonic the Hedgehog Toy Deal
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SEGA of America and JAKKS Pacific today announced that the two companies have renewed their Sonic the Hedgehog toy partnership for both the Classic and Modern versions of the Sonic the Hedgehog Collection. That s kind of a stuffy way to say that JAKKS Pacific will continue to make Sonic the Hedgehog action figures, playsets, vehicles, plush, and other collectibles for the foreseeable future after initially being introduced in 2019. The company will design, manufacture, market, and sell Sonic the Hedgehog toys worldwide beginning next year. Our line of Sonic the Hedgehog products consistently hit the mark with retailers and fans, and we are excited to continue to develop innovative toys with SEGA that resonate on a global scale, said Craig Drobis, Senior Vice President of Marketing at JAKKS Pacific, as part of the announcement. Our Sonic figures, playsets and plush have seen consistent sales growth since our partnershi
[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource Games Press.]
Santa Monica, CA April 20 2021 (BUSINESS WIRE) - JAKKS Pacific, Inc. (NASDAQ: JAKK) today announced a renewal with SEGA of America, Inc. for the Classic and Modern versions of the Sonic the Hedgehog Collection, maintaining JAKKS as one of the franchise’s global partners. JAKKS will design, manufacture, market, and sell Sonic the Hedgehog branded toy product lines worldwide commencing in 2022. This renewed agreement will include rights to produce action figures, playsets, vehicles, plush and other collectibles.
The JAKKS line of Sonic the Hedgehog merchandise seen unprecedented success since its introduction in 2019 with product launches spanning big box retailers in-store and online. The four-inch figures replicating Modern and Classic versions of Sonic were an immediate hit with fans of all ages that were looking for new ways to exp