SEGA and JAKKS Pacific Renew Sonic the Hedgehog Toy Deal
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SEGA of America and JAKKS Pacific today announced that the two companies have renewed their Sonic the Hedgehog toy partnership for both the Classic and Modern versions of the Sonic the Hedgehog Collection. That s kind of a stuffy way to say that JAKKS Pacific will continue to make Sonic the Hedgehog action figures, playsets, vehicles, plush, and other collectibles for the foreseeable future after initially being introduced in 2019. The company will design, manufacture, market, and sell Sonic the Hedgehog toys worldwide beginning next year. Our line of Sonic the Hedgehog products consistently hit the mark with retailers and fans, and we are excited to continue to develop innovative toys with SEGA that resonate on a global scale, said Craig Drobis, Senior Vice President of Marketing at JAKKS Pacific, as part of the announcement. Our Sonic figures, playsets and plush have seen consistent sales growth since our partnershi