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Researchers from George Mason University, University of Manitoba, Colorado State University, and Georgetown University published a new paper in the
Journal of Marketing that examines an unintended customer consequence of lobbying, decreased customer satisfaction, and also explains marketing-focused efforts that can help prevent it.
The study, forthcoming in the the
Journal of Marketing, is titled Shedding Light on the Dark Side of Firm Lobbying: A Customer Perspective and is authored by Gautham Vadakkepatt, Sandeep Arora, Kelly Martin, and Neeru Paharia.
Lobbying, or attempts to sway government officials to make decisions beneficial to the lobbying firm, is an important means for businesses to manage their regulatory environment. Lobbying spending has increased by more than 130% since 1998 (Center for Responsive Politics) and many large firms maintain their own government affairs divisions, which retain dozens of lobbyists.
Shedding light on dark side of firm lobbying
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As The Tokyo Olympics Begin, U S Companies Are Moving Forward With Campaigns Despite The Pandemic
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Researchers from Columbia University and Georgetown University published a new paper in the
Journal of Marketing that examines how consumers can adopt a sustainable consumption lifestyle by purchasing durable high-end and luxury products.
The study, forthcoming in the
Journal of Marketing, is titled Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption and is authored by Jennifer Sun, Silvia Bellezza, and Neeru Paharia.
What do luxury products and sustainable goods have in common? Luxury goods possess a unique, sustainable trait that gives them a longer lifespan than lower-end products.
Sustainable consumption is on the rise with all consumers. However, younger millennial and Gen Z consumers have been more vocal about their desire to embrace sustainability. Several trends have emerged that signal such an inclination, such as buy less, buy better and slow-fashion, as witnessed by the trend of celebrities wearing identica
How And When CEOs Should Address Hot-Button Political And Social Issues
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