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Par Israelvalley Desk|2021-07-18T09:30:35+02:00juillet 18th, 2021|Catégories : HIGH-TECH|
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SimilarWeb (785 employés) qui a en son sein de nombreux franco-israéliens, a su s’imposer comme référence mondiale des services d’analyse du trafic de sites web. Si SimilarWeb dispose aujourd’hui de bureaux à New York, San Francisco, Londres, Tokyo, Paris, Shanghai et Sao Paulo, l’entreprise a bien été fondée à Tel Aviv en 2007 par Nir Cohen et Or Offer. En douze ans, SimilarWeb a su s’imposer comme référence des services d’analyse du trafic de sites web et de l’analyse concurrentielle.
Israeli Analytics Firm SimilarWeb To File For IPO On NYSE
News BriefsTech & Innovation
SimilarWeb co-founder and CEO Or Offer. Photo: Rotem Canani
SimilarWeb, an Israeli digital market intelligence company, filed a registration statement with the US Securities and Exchange Commission (SEC) for IPO on the New York Stock Exchange on Thursday.
SimilarWeb said it intends to list its ordinary shares on the NYSE under the ticker symbol SMWB but the number of shares to be offered and the price range have not yet been determined.
According to a Globes report, the company valuation stands at between $1.5 and $2 billion.
Founded in 2007 by Or Offer and Nir Cohen, SimilarWeb monitors web and mobile app traffic and provides analytics and digital insights. Its platform is used by businesses, enterprises, marketing professionals, and analysts.
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Kenshoo acquires AI marketing startup Signals Analytics to boost digital brand engagement
eCommerce continues to be the name of the game in 2020, with brands scouring the market to improve consumer engagement. This makes the marketing-focused acquisition a definite move in the right direction. Dor Schwartz /
Global data-backed marketing giant
Kenshoo announced its intent to acquire Israeli startup
Signals Analytics, a provider of AI-powered analytics for market intelligence. The acquisition’s financials have yet to reported but estimated in the millions.
The acquisition adds to
Kenshoo’s efforts to help brands face the challenges that the ongoing COVID-19 pandemic has posed in how best to catch up with accelerated e-commerce adoption and be best positioned to understand, engage and transact with consumers regardless of channel.