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LOS ANGELES, March 17, 2021 /PRNewswire/ Today, lifestyle marketing agency Cashmere, announced two major C-suite promotions. The agency continues to thrive and has grown into one of the go-to agencies for global brands, operating at the intersection of culture, entertainment, advertising and digital media.
(PRNewsfoto/Cashmere Agency)
(PRNewsfoto/Cashmere Agency)
Ryan Ford and Rona Mercado are trusted members of the agency and have been instrumental in Cashmere s growth.
As a part of the executive-level announcement, Ryan Ford was promoted to President and Chief Creative Officer, he formerly was the Executive Vice President and Chief Creative Officer. Ford will lead the agency s strategic agenda, creative vision, enhance the agency s financial performance and cultivate and expand the agency s diverse portfolio of clients. Rona Mercado was promoted to the newly created role of Chief Marketing Officer. Previously, she held the position of
[Photos: courtesy of Ben & Jerry’s]
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Last June, Ben & Jerry’s tweeted out, “The murder of George Floyd was the result of inhumane police brutality that is perpetuated by a culture of white supremacy.” Amid a flurry of empty corporate scurrying to get out any sort of Black Lives Matter public statement, it was by far the strongest language by a brand on the issue.
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The ice cream maker’s actions weren’t limited to a tweet though. It was a reflection of a long commitment to social and racial justice. One that’s only continued after its bold public statement. Since then, the company has released a limited flavor called Justice Remix’d, to raise awareness and funds for criminal justice reform, and used marketing content to spread that message. Justice Remix’d is also the banner under which Ben & Jerry’s works with activists to create change. Last July, the company succeeded with its partner Close the Workhouse
Ben & Jerry have been mixing ice cream with activism for decades
Ben & Jerry joined Rachel Belle in the latest episode of Your Last Meal.
Ben Cohen and Jerry Greenfield are the ice cream equivalent of Cher and Madonna: They need only be introduced by their first names. Best friends since middle school, these boyhood buddies are just as well known for their activism as they are for creating flavors like Cherry Garcia and Chubby Hubby. They’re unabashedly political and have worked for equality-for-all by raising awareness and money for environmental and social justice causes through flavors like Justice ReMix’d, Empower Mint, Yes Pecan!, and Bernie’s Yearning.