The Cashmere Agency's CMO Rona Mercado and its head of publicity Brianne Pins break down the state of diversity and inclusion in Hollywood and how they overcame imposter syndrome in this week's Office With a View.
Office With a View: The lifestyle-marketing group’s public relations SVP Brianne Pins and CMO Rona Mercado discuss helping businesses reach diverse consumers…
After a year that has taken its toll on every business and threatened to derail the progress made by women in the industry, the determination and drive demonstrated by female executives should not go unnoticed. Ad Age Leading Women will champion those in marketing, media and related fields whose hustle from home went above and beyond striving for new solutions, creating a more supportive workplace, building better business relationships and paving a way forward for the future of the industry.
Many of last year s honorees led cultural and organizational change, pushing their own businesses and others to think differently. They include:
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LOS ANGELES, March 17, 2021 /PRNewswire/ Today, lifestyle marketing agency Cashmere, announced two major C-suite promotions. The agency continues to thrive and has grown into one of the go-to agencies for global brands, operating at the intersection of culture, entertainment, advertising and digital media.
(PRNewsfoto/Cashmere Agency)
(PRNewsfoto/Cashmere Agency)
Ryan Ford and Rona Mercado are trusted members of the agency and have been instrumental in Cashmere s growth.
As a part of the executive-level announcement, Ryan Ford was promoted to President and Chief Creative Officer, he formerly was the Executive Vice President and Chief Creative Officer. Ford will lead the agency s strategic agenda, creative vision, enhance the agency s financial performance and cultivate and expand the agency s diverse portfolio of clients. Rona Mercado was promoted to the newly created role of Chief Marketing Officer. Previously, she held the position of
Campaign US reveals Female Frontier honorees
Campaign US revealed the honorees for its third annual Female Frontier awards on Tuesday, celebrating female leaders and rising stars breaking boundaries in a historically male-dominated industry.
The executives on this list have been selected by a panel of industry leaders from top agencies and brands. Each honoree has been chosen for their hard work and leadership across creativity, media and technology, and their ability to make positive change.
“Given that women make the majority of purchasing decisions in U.S. households, balanced female leadership in the advertising and marketing industry is simply good business,” said