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WARC’s Chiara Manco uncovers learnings from past winners of the APG Creative Strategy Awards.  The 2021 APG Creative Strategy Awards will open for entries on 21st January. The biennial Awards define great creative strategy as a means for brands to forge their own path against conventions, achieve long-term growth and produce emotional, transformative work. Here we look at some of the 2019 winners that showed the power of creative strategy by delivering on those criteria.  Register to attend the launch event The 2021 APG Creative Strategy Awards will open for entries on 21st January with a free-to-attend online event. The British Army and Bodyform/Libresse: breaking with the dominant narrative

United kingdomCity ofRichard ayoadeBodyform libresseWarc chiara mancoBritish armya silverBritish armyStrategy awardsLive fearlessLong term thinkingMarmite gene projectGlobal citizenFeaturing richard ayoadeஒன்றுபட்டது கிஂக்டம்நகரம் ஆஃப்போர்க் சியாரா மாங்கோ