Shemaroo TV appoints Infectious Advertising as their creative partner
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Infectious Advertising bags Shemaroo TV s creative mandate | Media
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Why are creative agencies struggling to retain their rising stars?
The advertising industry is seeing a higher attrition rate at the mid-senior level. Employees nurtured to take up more responsibility and leadership roles are leaving for other agencies. Is it a case of personal aspirations or are agencies unable to give their star performers a broader horizon? BestMediaInfo.com explores
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Creative agencies are people-driven organisations that constantly need a ready pipeline of resources willing to take up larger roles and responsibilities, and who are hence nurtured by the leadership.
In recent times, however, the industry is seeing a higher attrition rate at the mid-senior level. Employees nurtured to take up larger responsibility and possible leadership roles are quitting and moving to rival set-ups.