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© Win McNamee/Getty Images From introducing recycled packaging to reducing greenhouse gas emissions, companies across the globe are increasingly integrating sustainability into their business models and marketing campaigns as consumers demand social responsibility from corporations.  In recent years, studies have indicated that more Americans are identifying sustainability as a central factor in consumer decisionmaking. In a November 2020 Ipsos poll, roughly 63 percent of U.S. adults said they believed “purchasing sustainable brands or products makes a difference for our environment,” with 57 percent noting that they felt “better” when buying “sustainable brands or products.”  ADVERTISEMENT The demand for corporate responsibility has increased as more people reflect on the long-term impacts of climate change, with about two-thirds of respondents from around the world indicating in a January United Nations Development Program poll that they believe the Earth i

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