Raising the bar at ProTerra: How to advance a sustainability standard to the next level The new lead at ProTerra Foundation has spent the past two years democratizing its standard, boosting its standing with NGOs and industry stakeholders in the process.
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A lot has changed in the last decade, sustainability is now firmly on industry’s agenda,” Emese van Maanen, managing director, ProTerra Foundation, told us as to the premise for change at the organization.
Created in 2006, based on the Basel Criteria on Responsible Soy, the ProTerra standard has a long-standing history and experience in promoting sustainability in the food and feed supply chain and segregated non-GMO materials. Among others, one of its aims is to secure the supply of sustainably produced, fully traceable, non-GMO ingredients for feed and food.
Salmon soy suppliers make zero deforestation commitment Brazil based soy suppliers to the salmon industry will implement a 100% deforestation and conversion free soybean value chain with August 2020 as their cut-off date. No soy grown on land deforested after this deadline will be traded.
The soy suppliers - CJ Selecta, Caramuru and Imcopa/Cervejaria Petrópoli - together with the sustainability standard owner, ProTerra, and WWF Brazil, have agreed on a robust monitoring, reporting and verification (MRV) system to implement and enforce their commitment to zero deforestation.
Their decision will have immediate effect for all new contracts of soy purchased.
The commitment by those Brazilian suppliers was hailed by global environmental organizations, international retailers, salmon farmers, feed companies, salmon processors and investors, all who cited concern about the increasing deforestation and conversion rates in Brazil.