Got (first) milk? Bovine colostrum firm targets food & beverage as immunity trend gathers pace Immunity claims on new product launches have surged during the pandemic as companies sprinkle in everything from vitamin C and D to zinc, probiotics, postbiotics, elderberry and Cordyceps to their wares to tap into the trend. But what else is in the immune health toolkit, and could bovine colostrum (aka ‘first milk’) move beyond the supplements market and gain traction in food and beverage?
The stuff lactating mammals produce just after giving birth, colostrum is packed with immunoglobulins and other nutrients that help support a newborn’s immune system and seed a healthy gut microbiome in the first few days of life.
PanTheryx touts bovine colostrum as differentiator With immune health top of mind for many consumers, bovine colostrum is emerging as a key player in immune defense.
Bovine colostrum is rich in growth and antimicrobial factors, which promote tissue growth and the maturation of the digestive tract and immune function in neonatal animals and humans. The immunoglobulins and lactoferrin found in colostrum are known to build natural immunity in newborns.
Nature’s superfood
“The idea that colostrum is not necessarily only available to a newborn baby anymore it really amazes me. As a pediatrician, colostrum is sort of our liquid gold. That s how we talk about it and it is really the superfood in my world. That is nature’s superfood. it s that first food breastfeeding mothers provide to the newborn and pass with all those essential nutrients for growth and general health and the immune system. So to be able to have something where you could continu