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This week’s BIG move:
Successful ‘try-before-you-buy’ results in MetropolitanRepublic acquiring 8909 Naren Ramburan (financial manager), Alison Deeb (Group CEO), John Warsop (chairman of board), Paul Warner (founder of Metropolitan Republic & chief creative strategist), Ciaran Mckivergan (founder, 8909), Ilze Du Toit (group financial director)
A successful ‘try-before-you-buy’ relationship
between MetropolitanRepublic and 8909 has resulted in the full-service brand
agency acquiring a majority share in the digital hot shop.
According to MetropolitanRepublic CEO, Alison Deeb,
the acquisition was finalised at the end of November after the agencies had
proven a “right fit” for each other.
“8909 – a young, dynamic, data-driven digital
agency led by Ciarán McKivergan – was the first potential partner we identified