Nonprofits Race to Meet Digital Marketing Needs of a New Normal
New Tapp Networks and TechSoup Digital Benchmark Report Highlights Chances and Challenges
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SAN FRANCISCO, Jan. 27, 2021 /PRNewswire/ The results of the
2020-2021 Nonprofit Digital Marketing Benchmark Report, conducted by TechSoup and Tapp Networks, unveil the disruptive effects of the COVID-19 pandemic. The report details how nonprofits are struggling to refocus their outreach efforts to the new digital normal of website automation, social media, online advertising, and content marketing.
The report unveils the key digital communication challenges facing nonprofits and offers strategies for them to adjust their efforts to the new pandemic normal.