Press Release – PR Newswire -Global research reveals majority of consumers are willing to pay to support a sustainable future ARMONK, N.Y., April 22, 2021 /PRNewswire/ The COVID-19 pandemic has elevated consumers’ focus on sustainability and willingness to pay out of their own pockets …
-Global research reveals majority of consumers are willing to pay to support a sustainable future
ARMONK, N.Y., April 22, 2021 /PRNewswire/ The COVID-19 pandemic has elevated consumers’ focus on sustainability and willingness to pay out of their own pockets – or even take a pay cut – for a sustainable future, according to a new IBM Institute for Business Value (IBV) survey of over 14,000 consumers in nine countries.
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