Friday, 23 April 2021, 6:12 am
-Global research reveals majority of consumers
are willing to pay to support a sustainable
future
ARMONK, N.Y., April 22, 2021
/PRNewswire/ -- The COVID-19 pandemic has elevated
consumers' focus on sustainability and willingness to pay
out of their own pockets – or even take a pay cut – for
a sustainable future, according to a new IBM Institute for
Business Value (IBV) survey
of over 14,000 consumers in nine countries.
Nine in 10
consumers surveyed reported the COVID-19 pandemic affected
their views on environmental sustainability, and COVID-19
was the top factor cited in influencing their view – more
than others presented such as widespread