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Godrej Appliances expects indigenisation to increase, AC sales to jump by double digits Like other AC manufacturers, Godrej Appliances also went for a price hike recently to ward off inflationary pressure on the raw material inputs and hinted it may go up for a similar move again if the costs continued their northward push PTI | April 18, 2021 | Updated 14:50 IST The Indian residential AC market is estimated to be around 7-7.5 million units per annum and over 15 companies compete in the segment Godrej Appliances expects the indigenisation ratio of components for products such as residential air-conditioners to go up to 75 per cent in three to five years, with an increase in the local value addition, said a company official. This would be helped by the production-linked incentive (PLI) scheme by the government for air-conditioners, to encourage the brands to invest and create a component ecosystem into the country towards an Aatmanirbhar Bharat.

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