Daraz s 11.11 sale shows how COVID-19 has changed the way we shop
Fri, Dec 11, 2020
Daraz MD Ehsan Saya recently spoke to us about the platform s growth amidst the coronavirus pandemic. Photo courtesy: Daraz
Considering how it has forced some economies into the digital age, the COVID-19 pandemic may well be the most defining moment of this decade and the next.
It has overtly reshaped the way we live, especially in terms of the ways in which we spend and consume. From bulk-buying to online shopping, people are changing what, when and how they are buying.
Back to the basics
Back in March, when the pandemic first hit Pakistan and the government imposed a lockdown, Daraz saw fast-moving consumer goods (FMCG) sales increase from 20% to 70%, as sales of hand sanitisers and liquid handwashes grew 18 times.