To promote its various products, the company is largely investing in digital, followed by print and OOH, and plans to invest in TV soon. BestMediaInfo.com caught up with its marketing team of 14 marketing professionals to understand how it is carving a niche for itself through communication
Will 2021 be the breakout year for neo-banks?
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Last week, the Reserve Bank of India (RBI) liberalised a few restrictions imposed on pre-paid instruments (PPI) and payment bank players, signalling that the central bank views these companies with greater respect when it comes to handling people’s money. With the widespread usage of digital wallets and the numerous services offered by fintech payment players within an app, the RBI has decided to give these new banking models more room to grow.
The central bank has now allowed digital wallet companies and payment banks to compete with traditional banks for deposits and payments services for a specific market segment. While the adoption of non-bank payments services has largely been driven by a handful of entities in the last few years, banks still have a monopoly on the customer experience when it comes to lending and other services. However, given the success and demand for digital services post-Covid, the regulator and
ICICI Bank To Issue Prepaid Cards To MSMEs In Collaboration With Niyo moneycontrol.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from moneycontrol.com Daily Mail and Mail on Sunday newspapers.
ICICI Bank ties up with Niyo to issue prepaid cards to MSMEs
ICICI Bank ties up with Niyo to issue prepaid cards to MSMEs
Mumbai : Private sector lender ICICI Bank and Niyo, a new age fintech on Thursday, announced a tie-up to issue prepaid cards to workers of Micro, Small & Medium Enterprises (MSMEs).
MSMEs will now be able to get ‘ICICI Bank Niyo Bharat Payroll Card’ powered by Visa, for their blue-collar workers, who are mostly under-banked. With this, MSMEs can upload the salaries of their workers on the card, which the workers can then utilise as per their need in a seamless manner.
Over 50% of Indians now recharge phones online
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At Reliance Jio, the share of online recharges increased to 50% in the December quarter from 35% in the March quarter, after having touched 60% during the lockdown in the June-ended quarter, according to a senior company executive.
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At Bharti Airtel, half of its recharge revenue for all of 2020 came from the digital channel for the first time, a company official said.
NEW DELHI: The share of digital mobile phone recharges in India crossed 50% for the first time in 2020 as the pandemic led people to minimise stepping out to stores and instead opt for online transactions, a trend that experts said may continue.