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FairPrice agency Socialyse on trendjacking hacks post Star Awards spin Details 23 April 2021 Recently NTUC FairPrice caught the attention of consumers when it put a hilarious spin to outfits worn by local celebrities at last weekend s Star Awards, an award ceremony hosted by Mediacorp for its Chinese TV and radio programmes. In a Facebook and Instagram post, FairPrice compared the outfits of three celebrities (Elvin Ng, Chantelle Ng, and Joel Choo) to similar-looking food and beverages such as a raspberry dessert, donuts and, and local drink iced teh (or tea). This is not the first time the FairPrice brand has jumped on a trending topic to promote its own good. Last year, during the iPhone 12 launch hype, the brand also used the hashtag #NotiPhone12 to promote its range of apples with a link to its eCommerce site. On its imagery, it highlighted that its item “Costs less, tastes better .

Kenny yapJoel chooFairprice groupHavas groupSingapore airlinesStar awardsCircuit breakerBrandindex buzz rankingsEngagement awardsEverything foodFair priceStar awardsகெண்ணி யாப்ஜோயல் சூநியாயமான விலை குழுஹவாஸ் குழு