By Niamh Leonard-Bedwell2021-05-14T14:20:00+01:00
Source: Hovis
Kerridge’s ‘enthusiasm for great food’ made him the ‘perfect choice’ to star in the new advert, said Hovis.
Hovis has signed up celeb chef Tom Kerridge as the face of its new TV campaign.
Premiering on 17 May on ITV, the advert will champion the brand’s new posh Bakers Since 1886 range.
The ad depicts a female baker making a seeded half cob loaf, which makes its way to Kerridge’s kitchen, where it is used to make a sandwich. Kerridge then takes a bite, before his wife interrupts, claiming the creation as her own.
Hovis signs Tom Kerridge as the face of Bakers Since 1886 bakeryinfo.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bakeryinfo.co.uk Daily Mail and Mail on Sunday newspapers.
Tom Kerridge is teaming up with Hovis Tom Kerridge is teaming up with Hovis, the popular British bakery brand whose headquarters are based in Bucks. The iconic 135-year-old bakery announced that the local celebrity chef has chosen their buns for the Butcher’s Tap & Grill s burgers. Based in Marlow, the Michelin star chef relaunched butcher shop and grill restaurant earlier this year. Tom and his team of executive chefs have put together a takeaway menu that includes a range of burgers and hotdogs with an assortment of sides and desserts. Tom Kerridge said: “For me, Hovis is an iconic British brand that I have loved for years so having this association with them and the opportunity to introduce the delicious Hovis premium burger buns in the Butcher’s Tap & Grill.
Hovis unveils Bakers Since 1886 range with cobs and buns bakeryinfo.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bakeryinfo.co.uk Daily Mail and Mail on Sunday newspapers.