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Assume that you are the new Marketing Manager of a EmiratesNBD You have been asked to familiarize yourself with the corporate objectives of the organisation, and to contribute towards the marketing strategies for achieving those corporate objectives for a specific product of the company. Requirements Task 1: Company Overview Provide a brief overview of the organisation in terms of what it markets; analyze its mission statement; and how its history has shaped the organization’s development of its core competencies. Review the organization’s market performance in the last few years from both its financial and market-share perspectives. Then, identify and evaluate the organization’s present marketing goals and objectives.

United arab emiratesAbu dhabi commercial bankEmirates bank internationalAbu dhabiAbuz abyUnited kingdomSaudi arabiaAsh shariqahAl suwaidiSal dariNational bankPalgrave macmillanFirst abu dhabi bankInternational journal of islamic marketingInternational journal of bank marketingA focus group analysis