Indigo s Nitin Sethi joins Adani Group as Chief Digital Officer â Consumer Businesses
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He was the Vice President at Indigo for around 3 years.
Indigo s Chief Digital Officer, Nitin Sethi has joined Adani Group as chief digital officer - consumer business. Sethi announced his move in a LinkedIn post. I am looking forward to enabling the Digital Transformation, Customer Centric Design Thinking, Customer Empathy, Technology Roadmap, and unified thinking of the Groupâs consumer businesses , he wrote. Sethi specialises in digital transformation and comes with more than 20 years of experience.
Prior to working with Indigo, Sethi worked with Quikr as VP & Group Head Experience and Product Design for around 3 years.Before joining Quikr, Sethi worked with CommonFloor.com as head of product design and experience. Prior to that, he worked with Appigizer as investor and mentor. His resume also includes the likes of Dazzlr as head of product and user experience and Yatr
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India’s move to diversify its digital payment system presents a massive opportunity for technology giants such as Amazon, Facebook and Google, who are keen to tap the country s rapidly expanding market.
The Reserve Bank of India (RBI), the country’s central bank, invited companies last year to apply to establish alternatives to the retail digital payment network run by the government-operated National Payments Corporation of India (NPCI).
The move is expected to reduce the country s dependence on one network and mitigate risks. It can also help companies looking to gain a foothold in India’s burgeoning digital payments industry, analysts say.