edie launches free sustainability communications and reporting handbooks
As part of the Engagement Week 2021 editorial campaign, edie has published two new free handbooks providing best-practice advice and expert insight on supercharging sustainability communications and developing modern CSR reports.
The handbooks are free to download, providing best-practice advice in the time of Covid-19
With Covid-19 in mind, there has never been a time in living memory whereby business’s communications plans, engagement approaches and sustainability conversations have had to evolve more rapidly.
The communications handbook is designed to help you relay the importance of sustainability targets and initiatives to key stakeholders, and to build lasting engagement. Stakeholder groups covered include consumers, colleagues, investors, board members and suppliers.
#SustyTalk: Dentsu s Anna Lungley on engaging consumers with sustainability
edie s #SustyTalk interview series continues with an exclusive discussion with Dentsu s chief sustainability officer Anna Lungley.
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With edie readers working remotely or on furlough, this brand new series of video interviews keeps you connected to the inspirational business leaders who are continuing to drive sustainability and champion climate action from their own homes.
#SustyTalk is all about keeping edie s loyal readers connected to sustainable business leaders across the world, whilst reminding us all that sustainability and climate action must go on through the current Covid-19 pandemic and beyond.
The latest episode sees edie’s senior reporter
Carbon calculators and combatting greenwash: How will the advertising sector reach net-zero?
Last year, the advertising sector s trade body launched a new initiative to reach net-zero by 2030. To mark Engagement Week, edie explores how the sector is collaborating to meet this milestone while also spurring a wider culture change that informs the public on sustainable products and services.
Ad Net Zero will aim to decarbonise the sector while advertising greener products and services
In November 2020, the Advertising Association trade body launched a collaborative initiative to support the UK s advertising industry to reach net-zero within a decade. Called Ad Net Zero, the scheme is being delivered as part of a partnership between the Association, IBSA and the Institute of Practitioners in Advertising (IPA).
The Neighbourly blog
by Steve Butterworth
Neighbourly was founded in 2014 to help businesses deliver meaningful and sustainable community investment, into thousands of locations across the UK and Ireland. Steve Butterworth is the chief executive at Neighbourly
04/05/2021
Businesses are more focused than ever on becoming a vested citizen of the communities they operate in. And there is widespread agreement that companies need to help fix pressing problems, from social inequality to the climate crisis.
But questions remain around how to really create social value and how to measure impact. Too much time is spent on approaches and metrics that don’t ultimately matter. This must rapidly change to help businesses embed social value in their everyday decision making – and show the measurable positive impact they are making on people and planet as well as profits.
#SustyTalk: Nivea s Sophie Rock on avoiding purpose-washing
edie s #SustyTalk interview series continues with an exclusive discussion with Nivea s sustainability marketing lead Sophie Rock.
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With edie readers working remotely or on furlough, this brand new series of video interviews keeps you connected to the inspirational business leaders who are continuing to drive sustainability and champion climate action from their own homes.
#SustyTalk is all about keeping edie s loyal readers connected to sustainable business leaders across the world, whilst reminding us all that sustainability and climate action must go on through the current Covid-19 pandemic and beyond.
The latest episode sees edie’s senior reporter