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Carbon calculators and combatting greenwash: How will the advertising sector reach net-zero?
Last year, the advertising sector s trade body launched a new initiative to reach net-zero by 2030. To mark Engagement Week, edie explores how the sector is collaborating to meet this milestone while also spurring a wider culture change that informs the public on sustainable products and services.
Ad Net Zero will aim to decarbonise the sector while advertising greener products and services
In November 2020, the Advertising Association trade body launched a collaborative initiative to support the UK s advertising industry to reach net-zero within a decade. Called Ad Net Zero, the scheme is being delivered as part of a partnership between the Association, IBSA and the Institute of Practitioners in Advertising (IPA).