Unmade in China: H&M CEO Helena Helmerssonâs terrible first year
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By Anton Wilen and Thomas Mulier
April 2, 2021 â 10.00am
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Only 14 months into the role, Hennes & Mauritz CEO Helena Helmersson has already suffered more challenges than some long-time CEOs face during their careers.
She faces the brunt of the Chinese governmentâs ire against clothing retailers who criticise human rights abuses in the cotton-producing Xinjiang region. The timing couldnât be worse for Helmersson, whoâs been busy navigating mass store closures amid pandemic lockdowns while trying to manage its stockpile of clothes.
Unmade in China: H&M CEO Helena Helmersson s terrible first year
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H&M CEO Helena Helmersson s Challenging Year | News & Analysis
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