and contains fresh ideas on the digital revolution in media.
Today s column is written by Nicole Lesko, SVP of data, ad products and monetization for Meredith.
As a publisher, I am exhausted being cornered by every vendor in a murky supply chain and listening to their thoughts on replacing identity v1 (cookies) with identity v2 (publisher-sourced emails hashed up and shared with all). Or how Google, Apple and Facebook are dictating the future of the open web from behind their walls.
So what do I think? In the case of removing unconsented downstream identity and data sharing from digital advertising, I say “Bravo!”