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Most of the avian-themed Privacy Sandbox proposals to date have been about ad targeting, but measurement will also be affected by the planned deprecation of third-party cookies in Chrome. Allyson Dietz, director of product marketing at Neustar, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the measurement firm s PeLICAn proposal to the World Wide Web Consortium (W3C) and explain what differential privacy means for ad measurement.
The Weekly Listen: Google sued over ad monopoly, Twitter Spaces, and Super Bowl ads
Dec 24, 2020
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eMarketer principal analysts Mark Dolliver, Sara M. Watson, and Nicole Perrin, along with junior analyst at Insider Intelligence Blake Droesch, discuss the latest government lawsuits against Google, Twitter s new Spaces audio feature, 2021 Super Bowl commercials, the reception to Apple s new privacy labels, The Walt Disney Co. throwing its weight behind streaming, what all Friends episodes have in common, and more.
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The third-party cookie is going away, the pandemic is disrupting behavior, and privacy is now an expectation. That’s why Neustar launched Fabrick™ - to give brands, publishers, and platforms sustainable options to future-proof their marketing. Fabrick combines powerful identity-based solutions with trusted industry partnerships to solve today s challenges.
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eMarketer forecasting analyst Eric Haggstrom and principal analysts at Insider Intelligence Andrew Lipsman and Nicole Perrin discuss the size and growth of ecommerce channel advertising, and where it is headed. They then talk about Sephora stores inside Kohl s, the future of the department store, and why Google is in a spat with the IAC.