Lara Worthington announced as new ambassador for Swisse Beauty
July 30, 2021 10:21
Lara Worthington has been announced as the new ambassador for Swisse Beauty.
The announcement:
Swisse is proud to announce Australian entrepreneur, mother, and international model, Lara Worthington as Beauty Ambassador, to inspire and educate people about the benefits of amplified beauty inside and out – with the combination of Swisse Beauty supplements and skincare.
“I am so excited to be partnering with Swisse because the brand values and ethos with regards to health, happiness and beauty from within align with my own. Bringing to light Swisse’s new chapters in beauty from within, skincare and wellness makes me very proud.” says Worthington.
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Clemenger BBDO Melbourne wins creative account for Swisse Wellness
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July 13 2021, 9:53 am | BY Ricki Green | 1 Comment
Clemenger BBDO Melbourne has announced its appointment as Swisse Wellness’s creative agency of record, following a competitive pitch process.
The partnership will see the agency lead the development of Swisse Wellness’s new brand platform, with localised execution to be handled via the BBDO global network in key markets.
In addition to the brand platform, Clemenger BBDO Melbourne will support Swisse Wellness with its retail, activation, production and engagement activity across brand comms, product launches and ambassador content.
Says Nick Mann, managing director, Swisse Wellness: “We’re excited to be partnering with the Clemenger BBDO team locally and leveraging the strength of the BBDO network globally in a key period of growth for our business.
Product profiles: Top stories on the new product innovations in the APAC beauty space In our round-up of the recent product developments in the Asia Pacific beauty and personal care market, we highlight the latest innovations from Swisse, Kosé, Antipodes and more.
1 – In and out beauty: Swisse extends revamped beauty range to complement supplement business
Swisse is ramping up new product development for its revamped beauty range as part of its focus into the ‘beauty in and out’ market in Australia and worldwide.
Owned by the Health & Happiness Group (H&H), the wellness and vitamin brand relaunched its skin care business in April 2020, to complement its supplement business.