Hires, Wins & Business 13 Add to collection
Farmlands was seeking a partner that could help them to leverage its existing digital infrastructure to provide more value to its shareholders
DDB and TRACK have been awarded the business of New Zealand’s largest farmer-owned rural supplies co-operative, with Farmlands appointing both agencies to lead its brand, creative, and data-driven marketing requirements.
Following a very challenging year in which our agricultural sector proved critical to keeping New Zealand moving, Farmlands is focused on delivering strong growth for its 70,000-strong shareholders across the country.
Says Justin Mowday, CEO of DDB Group Aotearoa: “This sector has been the real life-blood of our economy historically, but even more so in the last 12 months, so it’s great to be welcoming such an established and critically important brand into the DDB Group fold.”