New CEO and CTO, and more importantly, new motorcycles for us!
TVS, who breathed life into the dying Norton Motorcycles in 2020, now plans to bring four Norton bikes to India, namely the Norton Commando, Norton Atlas, Norton Manx, and Norton Fastback, as revealed by recent trademarks filed by Norton in India.
Many Indian giants have previously tied up (or acquired) international brands, mostly with success. For instance, Bajaj Auto had tied up with KTM and Triumph earlier and recently, Hero had lent a helping hand to Harley-Davidson.
TVS plans to do something similar with Norton. The filings include four motorcycles: Norton Commando,
Norton builds bikes with engine capacities ranging from 600cc to 1,200cc.
TVS had acquired British bike maker Norton Motorcycles back in April 2020. Now, it has been reported that the company is likely to introduce the brand in India. However, there has been no official confirmation regarding this development.
It is said that Norton has trademarks for the Norton Commando, Norton Atlas, Norton Manx and Norton Fastback in India. The company builds bikes with engine capacities ranging from 600cc to 1,200cc.
This won t be the first time that Norton bikes will be sold in India. The brand had earlier partnered with Kinetic Group s Motoroyale to offer bikes like the Dominator and Commando.
Norton 961 Commando To Be Made In Limited Numbers
Norton 961 Commando To Be Made In Limited Numbers
Interim CEO of Norton Motorcycles has said that those who paid deposits for the Norton 961 Commando will be able to get their bikes.
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Highlights
TVS Motor Company acquired Norton in April 2020 for 16 million GBP
Norton Atlas 650 Ranger & Nomad confirmed for 2021
British brand Norton Motorcycles, which got a new lease of life after TVS Motor Company bought it in April 2020, looks set to be on a path to revival. While Norton faced near collapse due to mismanagement and some wrong decisions by its previous owners, the new team under TVS ownership looks determined to revive the brand, and make things right for the iconic British motorcycle brand. Now, interim CEO John Russel has said that any existing customers who have paid a deposit for a 961 Commando will be able to take delivery of a brand new bike.