DBusiness Magazine
Savoring Success
Coach builders at the outset of the auto industry, part of the Fisher family pulled up their Detroit roots and headed west on a new adventure crafting premium wines.
Family Tribute: Rob, Whitney, Juelle, Fred, and Cameron Fisher toast Fisher Vineyard’s opening of Calistoga Estate in Napa Valley on its first day of harvest in October 2019. // Photos courtesy of Fisher Vineyards
Check out virtually any review of Fisher Vineyards and the results are invariably similar: The winery, located in Santa Rosa, Calif., is renowned for producing premium varietals but unlike many of its competitors, it operates with what appears to be a willful resistance to the spotlight.
Wine No 4 of 2020 | Wine Spectator s Top 100
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Bill Harlan Appoints His Son, Will, as Managing Director of Harlan Estate
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Bernard Chen
The ancient beverage, wine, has remained popular in modern times. While the ancients had mostly wine available from neighboring vineyards, the number and variety of wines available for purchase have exploded in modern times. Consumers are assaulted with an endless number of varieties and flavors. Some examples include red wine, white wine, rose wine, starch-based wine, etc., which are then also based on a variety of grapes, fruits like apples, and berries. For a non-expert, unfamiliar with the various nuances that make each brand distinct, the complexity of decision making has vastly increased. In such a competitive market, wine reviews and rankings matter a lot since they become part of the heuristics that drive consumer’s decision making.
Big Wine Is Over Here s What s Next
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