Bernard Chen
The ancient beverage, wine, has remained popular in modern times. While the ancients had mostly wine available from neighboring vineyards, the number and variety of wines available for purchase have exploded in modern times. Consumers are assaulted with an endless number of varieties and flavors. Some examples include red wine, white wine, rose wine, starch-based wine, etc., which are then also based on a variety of grapes, fruits like apples, and berries. For a non-expert, unfamiliar with the various nuances that make each brand distinct, the complexity of decision making has vastly increased. In such a competitive market, wine reviews and rankings matter a lot since they become part of the heuristics that drive consumer’s decision making.