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Social Media Has Mixed Feelings After Aunt Jemima Announced They Rebranded As The Pearl Mill Company

Aunt Jemima Pancake Syrup Reveals New Name and Logo

How the Cancel Culture Stifles Creativity

We saw it during the Super Bowl on Sunday, as many of the commercials fell flat. We saw it with the cancelling of the Washington Redskins name, only to replace it with the Washington Football Team. And now we’re seeing it with the replacing of the Aunt Jemima brand with – get ready – the Pearl Milling Company. (You heard that correctly.) The cancel culture is stifling creativity. As for the Super Bowl, the New York Postcited Bill Oberlander, co-founder and executive creative of ad agency Oberland on January 24. He said, “There is trepidation around Super Bowl advertising this year. For the Super Bowl, you generally go big or go home. I think brands are going home rather than spending tens of millions of dollars and not getting it right. They’re saying, ‘Let’s wait until this s storm clears.’”

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