We saw it during the Super Bowl on Sunday, as many of the commercials fell flat. We saw it with the cancelling of the Washington Redskins name, only to replace it with the Washington Football Team. And now we’re seeing it with the replacing of the Aunt Jemima brand with – get ready – the Pearl Milling Company. (You heard that correctly.) The cancel culture is stifling creativity.
As for the Super Bowl, the
New York Postcited Bill Oberlander, co-founder and executive creative of ad agency Oberland on January 24. He said, “There is trepidation around Super Bowl advertising this year. For the Super Bowl, you generally go big or go home. I think brands are going home rather than spending tens of millions of dollars and not getting it right. They’re saying, ‘Let’s wait until this s storm clears.’”
Aunt Jemima might be leaving, but St Joseph retains connection to brand 680kfeq.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from 680kfeq.com Daily Mail and Mail on Sunday newspapers.