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Nomadic Dairy launches two new Breakfast Bircher flavours
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Nomadic Dairy Responds To Rise In Breakfast Occasions
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4th May 2021
As people start to return to their normal places of work, Nomadic Dairy has launched an out-of-home advertising campaign that includes tube and train stations.
Themed ‘Yogurt Made Good To Go’, the six-figure campaign focuses on Nomadic’s best-selling Yogurt & Oat Clusters range and is predicted to generate over 50 million opportunities to see.
Initially concentrated on London, the campaign also includes POS support in WH Smith Travel, SPAR and independent convenience stores. Further brand marketing activity is planned throughout 2021.
Tom Price, Head of Marketing and Innovation at Nomadic said: “With this campaign, we’re ready to grow the category and drive business into our customer’s stores. It firmly establishes us as the provider of ‘Ready-to-Eat’ yogurts amongst our core market of busy people wanting a balanced breakfast or snack, any time of the day.
Local Enterprise Week is going virtual this year with a full programme of online events designed to help Donegal businesses spring back into action.
Kicking off on Monday, the week-long series of events is collaboration between Local Enterprise Office Donegal and its partners.
Spring Back is the theme for the week, which runs until Friday, 5th March.
Michael Tunney, Head of Enterprise Donegal says there s no question that this past year has been one of the toughest times for business, so the theme is quite fitting:
Kicking off Local Enterprise Week are keynote speakers Emma Jones CBE and Mark Pollock who will host “Spring Back and Step Forward” – a highly motivational online event focusing on developing the leadership and resilience necessary to adapt to the challenges and opportunities facing businesses today. This event will be launched by Minister Robert Troy, TD, Minister of State with responsibility for Trade Promotion at the Department of Trade Enterprise and
Nomadic Dairy launches yogurt range boosted with vitamin D Print
Nomadic Dairy is launching a Yogurt+ range “boosted with 100% of an adult’s vitamin D”.
The range consists of 140g (£1.40) and 350g (£2) yogurt pots and 250ml (£1.40) and 750ml (£2.50) yogurt drinks, each available in natural, vanilla, mango, strawberry, and blueberry flavours from February.
The new launches have been designed to counter the “the shortfall of Vitamin D in most Briton’s diets”.
Nomadic said the range is also high in protein, with the “naturally healthy qualities of yogurt further boosted by 14 gut-friendly cultures”.
It said immunity is “understandably having greater overall public focus” and immune-supporting foods are “forecast to grow by 39% in 2021”, with 42% of consumers now proactively looking for products that can improve their health and immunity.
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