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July 16 2021, 9:05 am | BY Kim Shaw | No Comments Leading Southeast Asia superapp Grab, and VMLY&R Commerce have generated over 11 million views to date for a new 2021 Father’s Day campaign, which pays tribute to the thousands of dads on the Grab platform.   Launching in Cambodia, Malaysia, Philippines, Singapore, Vietnam between June 11-20, in line with each country’s Father’s Day celebrations, the standalone campaign, entitled: “Happy Father’s Day – A GrabDad’s Story” explores what it means to be a father. The sentimental film salutes hard working dads across the region, highlighting the key roles they play, not only for their families, but also in business and the community.

Republic ofWoei hern chanLeading southeast asiaGrabdadt shirtsRegional headCountry marketingSoutheast asiaExecutive creative directorகுடியரசு ஆஃப்பிராந்திய தலைநாடு சந்தைப்படுத்தல்தென்கிழக்கு ஆசியாநிர்வாகி படைப்பு இயக்குனர்