Updated Dec 16, 2020 | 20:45 IST
Myntra also went beyond fashion to grow its market, particularly during the lockdown. Representational Image
New Delhi: Myntra is ending the Covid-19 infected 2020 with its biggest ever sale in history. Myntra s End Of Reason Sale from December 20-24th will have discounts of 50-80% across 3,000 brands and 9 lakh styles. Calling this 4-day sale an inflection point for Myntra, the e-commerce giant s CEO Amar Nagarm says traffic may rise by an exponential 65% and demand by 4X. Its prepping to handle 20,000 orders a minute! In the last sale season around Diwali, Myntra handed peak traffic of 14,000 orders per minute and at one time had 7.5 lakh users logging in at the same time.