Best baby wash for eczema to soothe your little one s irritated skin Mirror 30/04/2021 Ruth Doherty
Eczema is one of the most common skin conditions amongst children of all ages, with one in every five being affected by it at some stage in their lives.
It can often develop in the first year, and appear as patches of dry, red, rough or flaky skin. As part of a research study for Aveeno, Dr Stefanie Williams, dermatologist and medical director of EUDELO Dermatology & Skin Wellbeing, said: Although eczema is a relatively common skin condition for babies and children, it can be extremely distressing for both baby and parent and can make everyday activities and even sleeping very difficult.
by David Prior
One Day has been appointed to lead a national digital strategy for the Australian pharmaceutical brand Itchy Baby Co after a competitive pitch.
The Manchester-based agency will lead all creative, advertising and digital media throughout 2021.
Natural health brand Itchy Baby Co will bring to the UK market an array of natural products for infant eczema, free of any added chemicals or synthetic fragrances.
Ricardo Seixas, One Day s founder and managing director, said: “We love this brand and everything it represents! A big and important shift happening across consumer goods is a transition to chemical and animal testing free products, and we are thrilled to partner up with Itchy Baby Co in this UK launch making their great products accessible to the general public.