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Great Singapore Sale teams up with Lazada; says move is timely amid return to Phase 2 restrictions

Great Singapore Sale teams up with Lazada; says move is timely amid return to Phase 2 restrictions Toggle share menu Advertisement Great Singapore Sale teams up with Lazada; says move is timely amid return to Phase 2 restrictions Advertisement Singapore Great Singapore Sale teams up with Lazada; says move is timely amid return to Phase 2 restrictions People are seen wearing face masks in Orchard Road, Singapore on Jan 28.  12 May 2021 01:40PM) Share this content Bookmark SINGAPORE: The Great Singapore Sale (GSS) will team up with online shopping platform Lazada this year – a move that its organisers said is “timely” amid the country’s return to stricter COVID-19 measures and a transformed retail scene.

Lazada and Singapore Retailers Association Team Up for Sales Event

Lazada and Singapore Retailers Association Team Up for Sales Event
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Great Singapore Sale looks to cash in on omnichannel experience via Lazada tie-up

Details 12 May 2021 Singapore Retailers Association (SRA), a non-profit non-governmental key representative body for the retail industry in Singapore, has named Lazada its official eCommerce partner for the Great Singapore Sale (GSS) 2021. According to SRA, this is the first time in the 27-year history of the GSS that it has an eCommerce partner, and more than 1,000 of its members will be participating.  This year s GSS will kick off with Lazada s 6.6 sales campaign, culminating in Lazada s annual 7.7 sale. Through the partnership, SRA said its members on LazMall can tap on the daily traffic that Lazada garners, along with the suite of marketing solutions available to increase visibility while appealing to shoppers. They will each have a dedicated account manager to navigate the plethora of options including LazLive, Lazada’s in-app live streaming service, flash sales, and the Lazada store.

Great Singapore Sale 2021 to join forces with Lazada to boost online sales

The Straits Times Great Singapore Sale 2021 to join forces with Lazada to boost online sales SRA president R. Dhinakaran (left) with Lazada Singapore CEO James Chang at the announcement of the partnership, on May 12, 2021.PHOTO: LAZADA SINGAPORE https://str.sg/JvZM They can read the article in full after signing up for a free account. Share link: Or share via: Sign up or log in to read this article in full Sign up All done! This article is now fully available for you Read now Get unlimited access to all stories at $0.99/month for the first 3 months. Get unlimited access to all stories at $0.99/month for the first 3 months.

Lazada takes on challenge of transforming and reviving the Great Singapore Sale

In 2020, the GSS took place as a hybrid event with most activities taking place online E-commerce platform Lazada will become the official e-commerce partner of the Great Singapore Sale (GSS) after forming a partnership with the Singapore Retailers Association (SRA). “The Great Singapore Sale is a national institution and sentimental for Singaporeans and those who remember flying into the country to enjoy the sales. In these challenging and transformative times, we are doing our part to rally the retail industry and equip them with the tools they need to have a successful Great Singapore Sale in 2021,” said James Chang, the chief executive officer for Singapore at Lazada.

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