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12 May 2021
Singapore Retailers Association (SRA), a non-profit non-governmental key representative body for the retail industry in Singapore, has named Lazada its official eCommerce partner for the Great Singapore Sale (GSS) 2021. According to SRA, this is the first time in the 27-year history of the GSS that it has an eCommerce partner, and more than 1,000 of its members will be participating.
This year's GSS will kick off with Lazada's 6.6 sales campaign, culminating in Lazada's annual 7.7 sale. Through the partnership, SRA said its members on LazMall can tap on the daily traffic that Lazada garners, along with the suite of marketing solutions available to increase visibility while appealing to shoppers. They will each have a dedicated account manager to navigate the plethora of options including LazLive, Lazada’s in-app live streaming service, flash sales, and the Lazada store.