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Dive Brief: Belk on Tuesday announced a new in-store sunglass concept called Sunnies at Belk, according to a company press release. The category expansion will bring hundreds of designer sunglasses to Belk.com and to three physical locations at Crabtree Valley Mall in Raleigh, North Carolina; Haywood Mall in Greenville, South Carolina; and SouthPark Mall in Charlotte, North Carolina. The regional department store already carries sunglass products from a number of brands including Coach, Michael Kors, Ralph Lauren and Ray-Ban, and will be adding luxury designers including Prada, Gucci and Versace. Dive Insight: In about six months Belk went from announcing that it would restructure to launching an in-store luxury sunglass concept. 

Southpark mallNorth carolinaUnited statesSouth carolinaNir patelRalph laurenMichael korsDive briefCrabtree valley mallHaywood mallSycamore partnersMerchandising officer nir patelStore conceptsதெற்கு பூங்கா மால்வடக்கு கரோலினாஒன்றுபட்டது மாநிலங்களில்