21st April 2021
Soulfresh has secured a national listing with Waitrose for its innovative Nutty Bruce plant-based m ilks, including its Activated Almond M lk, Activated Almond & Oat M lk (RRP: £2.25/1l) and Oaty Bruce Unsweetened Oat M lk (RRP: £2.00/1l).
This is the first time that an activated nut m lk will be sold at Waitrose, following a deal to supply Nutty Bruce to its supermarkets nationwide and online.
Nutty Bruce hails from Australia, where it is one of the leading plant m lks. The brand is tapping into the substantial growth in demand for plant-based milks, with the market now worth £81.5m in the UK having increased 21.5% over the past 12 months.