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Lockdown leads to the rise of the TikTok bartender

The Drinks Business 11 December 2020 By Eloise Feilden An increasing number of mixologists are taking to social media app TikTok to share videos on how to make popular cocktails and entertain their viewers while bars remain shuttered. Ashley Hupp, known as @theparadise.bartender, has 2.7 million TikTok followers and over 65 million likes on the video sharing app  Hawaii–based Ashley Hupp, known on TikTok as @theparadise.bartender, has 2.7 million TikTok followers and over 65m likes on the app for the bartending videos she posts. Often dressed in a bikini top or floral throw, she grins into the camera as she explains how to make a variety of cocktails, pouring liberally without measurements of any kind.

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