Published July 24, 2021, 8:36 AM
Many businesses pivoted to digital operations last year for survival and continuity during the challenging economic times due to the COVID-19 quarantines. Even small and micro enterprises pivoted to move their business online and experienced how using different online tools helped their business stay active and engaged with their customers, to help weather the crisis.
According to the GoDaddy 2020 Global Entrepreneurship Survey, 60% of Pinoy small business owners surveyed reported that technology was essential for keeping ventures afloat during the COVID-19 situation and beyond. Twenty-three percent (23%) of respondents also began using digital platforms as the main touchpoint with customers.
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