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Clicking with consumers
2020 fast-tracked the digital plans of many brands; forcing businesses of all shapes and sizes to embark on rapid digital transformation journeys to weather the storm of the global pandemic. One year on, many consumers remain confined to the four walls of their homes under social restrictions and business models have been upended in ways we never could have predicted would happen so quickly. It’s changed the way we live, work and – perhaps - shop forever.
The rapid growth of e-commerce has turned the world of retailing on its head. Shoppers are turning to their computer screens and smart devices in their homes, in their pocket or even on their wrist, to buy in a way that offers simplicity, convenience and speed. As a result, retail’s monumental shift throughout the pa
By John Glenday-16 March 2021 11:17am
TfL competition winner handed £500k of free advertising to address aegism
Transport for London (TfL) has put itself in the driving seat of efforts to better represent the elderly in advertising after hosting a Diversity in Advertising competition to address inauthentic and one-dimensional portrayals of older people.
Won by vaginal moisturizer producer Replens, the competition will see the bold and imaginative campaign introduced to commuters courtesy of £500k worth of free advertising via JCDecaux and Global.
How were the TfL judges won over?
Replens emerged victorious after being commended for reducing the stigma around the use of an intimate product that some women may feel embarrassed about.