Meet Sandwich Friends, one of Ikea’s new soft toys based on kids’ drawings
Designed by Audrey, aged 9, the deliciously squishy buddies will become part of the brand’s Sagoskatt collection along with Mermaid Dog and Fried Egg.
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The winners of the seventh annual Sagoskatt competition have been revealed by Ikea, with five young designers chosen from a whopping 66,000 entries to have their drawings made into real soft toys to be sold at the store. Joining an elite group of eccentric characters is Sandwich Friends, designed by Audrey, aged nine from Canada; Cat, designed by Liepa, aged eight from Lithuania; Fried Egg, designed by Zosia, aged seven from Poland; Mermaid Dog, designed by Savva, aged nine from Russia; and Bird, designed by Nick, aged 10 from the US.