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Animal Welfare Institute takes on Boar’s Head over advertising claims
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The AWI says Boar’s Head does not meet a high enough standard of animal care to warrant “humanely raised” claims, yet the cold meat supplier does adhere to industry guidelines.
The Animal Welfare Institute (AWI) has challenged Boar’s Head, a deli meat supplier based in the US, before the Federal Trade Commission (FTC). The AWI claims the cold meat supplier uses “deceptive” advertising practices in promoting what Boar Head’s describes as “humanely raised” chicken sausage and Simplicity All Natural turkey products.
According to the AWI, there is no evidence that Boar’s Head raises its chickens and turkeys in accordance with animal welfare standards that exceed standard industry practices.
Photo by The Len
February 23, 2021
Washington, DC The Animal Welfare Institute (AWI) challenged Boar’s Head today before the Federal Trade Commission (FTC) for using deceptive advertising practices in promoting its “humanely raised” chicken sausage and Simplicity All Natural turkey products.
There is no evidence that Boar’s Head, a billion-dollar deli meat brand headquartered in Sarasota, FL, raises its chickens and turkeys in accordance with animal welfare standards that exceed standard industry practices. In reality, Boar’s Head merely complies with the minimum industry animal care standards of FACTA (Farm Animal Care Training & Auditing) for its chicken products and the National Turkey Federation (NTF) for its turkey products. AWI is requesting that the FTC protect consumers, animals, and farmers by preventing Boar’s Head from engaging in marketing designed to create the false impression that its chickens and turkeys are treated better than birds on any other factor
At Least 240,000 Chickens Are Killed in Fire at Florida Egg Farm
The financial loss from the fire, which destroyed two barns owned by Cal-Maine Foods in Dade City, Fla., was estimated at $1 million, officials said.
Two of the four barns on a farm owned by Cal-Maine Foods were destroyed in a fire on Thursday.Credit.SKY10 News, via YouTube
Dec. 17, 2020
At least 240,000 chickens were killed early Thursday when a fire swept through two densely packed barns in Florida owned by one of the nation’s largest distributors of eggs, the authorities said.
The fire was reported around 1 a.m. by farmhands at the Cal-Maine Foods facility in Dade City, Fla., Shawn Whited, operations division chief for the Pasco County Fire Rescue, said in an interview.