Benchmark of quality tea
| 2021-08-03T10:00:43+05:30
Persisting difference between the small tea growers and the bought-leaf factories in Assam over the PSF (Price Sharing Formula) and the MBP (Minimum Benchmark Prices) of green tea leaf does not augur well for the industry and needs a pragmatic approach to find a permanent solution. As the small tea growers contribute to about 50 per cent total tea production in the State, fluctuation in the prices of green tea leaf has a direct bearing on the industry which cannot be ignored.Volatility of green leaf prices leading to distress selling of green leaf has been overshadowing the success story of a silent economic revolution in the State scripted by the over one lakh first-generation Assamese entrepreneurs. The quality of green leaf is crucial to the quality of made tea and there are no two ways about it. Quality made tea can fetch better price which, in turn, can benefit the growers, provided the share of the profit is passed o
Circular from Tea Board on tea leaf not acceptable: North Eastern Tea Association indiatimes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiatimes.com Daily Mail and Mail on Sunday newspapers.
GUWAHATI: Hailing Prime Minister Narendra Modi as a saviour of the Indian tea industry, Tea Board of India chairman PK Bezbaruah told TOI on Monday that people like Greta Thunberg should not be allowed to interfere in the country’s internal matters. Referring to the “toolkit” that the Swedish environment activist had shared on Twitter wherein it was said that India’s ‘yoga and chai’ image should be disrupted as part of the pushback against the contentious farm laws brought by the Centre, Bezbaruah added that international organizations with vested interests are trying to threaten the very identity of Indian tea.
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Among the many problems that beset Indian agriculture is the absence of quality standards in the proverbial farm-to-fork food chain.
While matters of productivity and better market access for farmers often get precedence, the lack of standards disincentivises innovative farmers who try to produce qualitatively better food and takes away from the consumer the option of buying better.
Even globally, ascertaining the quality of farm produce is a largely subjective exercise, often involving conjecture. Usually, farm commodities are put though physical parameter tests using touch-and-feel, visual appeal, smell and taste. As a result, the ability of farmers who grow higher quality, or pesticide and chemical-free produce, to command a premium is rather limited.