Dezeen promotion: American technology company HP has developed a large-format plotter for architects and designers, which aims to be closer to a piece of furniture than a traditional printer.
Called the DesignJet Studio, it sits perched on a slim, white metal frame and features an integrated shelf, much like a console table. By making the printer an attractive and useful piece of furniture the brand believes that companies will place it centrally in offices rather than hiding it in back rooms.
The DesignJet Studio features a light wooden top that can be used as a work surface
Instead of a black plastic shell, the machine is finished with either a wooden or steel top, allowing it to blend easily into different, modern workspaces.